How does your product engage with audiences and how would it be distributed as a real media text?

Our film (opening) isn't meant, neither planned, to be released anywhere but if it were to be, it would probably be released on youtube or one of these free social media and video streaming site, maybe indie film festivals or film making competitions or maybe using it as a campaign to fight against social stigmatisation. Its diffusion would also be a tool of promotion aside of using social media, so using our personal Facebook, Instagram and Twitter accounts and asking the public to spread it, pay some adds still on these social media and creating hashtags.