How do the elements of your production work together to create a sense of ‘branding’?

The elements of our productions that work together to create a sense of ‘branding’ are the works themselves. First of all, they all are original as they have been all created from scratch from A to Z. They at the beginning only were ideas that emerged with no specific instructions, wherein a team of two with Alex doing the technical part such as filming and editing, and me doing the more foreshadowed work such as researching, writing, and directing, we have achieved to create our products.

The second element would be that the narrative of the two short films is sober, but yet, complex as the consumer must reflect upon it even after consuming our creations. And regarding the other works such as the website and postcards, they also are simple, still, they awake the curiosity to the viewer as the product that they are promoting is complex and the promotional media are barely describing and reflecting the work. For instance, the postcards seem to be enlightened and soothing, while the actual work is the absolute contrary.

Another point is that this sense of branding is also given off in the past works which connect to the actual work by the use of, themes being treated such as death and social behaviour in social places. To portray this, we could take the fact that in The Road Not Taken, death is seen as a relief and something easy, rather than a burden and a punishment.

And the works "A Day in a Life" and "The Wild Dream", both expresses this attitude of "not being ourselves" when confronted in a social environment with people. Actually, its connectivity itself to past works creates a sense of branding. Might The Road Not Taken be the sequel to Poem to the dead?